SMS is a very important instrument to increase sales for Your look...for Less!

The international mail order company ”Your Look… for less!” (YLFL) is established in Sweden since 2012. YLFL offers a wide range of women’s fashion at reasonable prices. When YLFL was launched in the Swedish market one of the challenges was to generate traffic for the web shop. After analyzing different channels YLFL decided to test SMS/texting as one of the channels to reach customers – this has been appreciated among the shoppers.

“In Sweden, we have worked with iP.1 since 2014. In Italy we started our first SMS campaign 2018. We send several SMS campaigns to our customers each year. SMS is a very important instrument to increase the order frequency and sales for us. We are very pleased with the cooperation with iP.1 The expert advices and the quality of ip.1’s service are excellent,” says Ulrike Gode - Senior Manager, and Sonja Paulus – Marketing Manager, Sieh An! .

Your Look… for less! is a brand of Sieh An! which is a part of The Otto Group a globally active group of mail order companies and retail-related service providers with around 51,800 employees and sales of 13.7 billion euros.