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SMS: How to

Four steps that give effect to your SMS Marketing

The mobile phone is the prevailing tool for communication of our time. It is used both at work and for personal and private matters. At the same time, this means that when you communicate with your customers in that channel, you must have a clear approval to do so and you must communicate relevant content.

If you follow the steps below, you are well on your way to creating a powerful marketing channel right into the heart of your customers

And remember: SMS is and remains an effective channel, 90 percent of all SMS are read within 90 seconds!

Step 1:Valid numbers and data you own

Since the mobile phone is in many cases a tool that is used both privately and at work, it is essential that your business has a clear approval from the person you are sending the SMS to. One way to work effectively with it is the form on your website for customers / visitors to sign up for your SMS marketing.

When you have acceptance, you can use a welcome message that repeats clears out how you will use SMS as a channel in your marketing. Tell us what type of message and campaigns the person can expect and how often you will send an SMS, which you must also communicate in the web form of course.

💡 A tip for creating opportunities to expand your contact list is to work with campaigns where your current users can recruit friends / colleagues in exchange for some form of gratuity, such as a discount code.

Step 2:Relevant content

Knowing your customer and users is crucial for successful marketing in general and via SMS in particular because it is a very personal channel. To get to know your users can short surveys, 2-3 questions via SMS was a way to go. Be sure to "listen" to the answers, document and group your contact lists into relevant groups.

Diversifiera ditt sätt att kommunicera, det gör att din marknadsföring blir mer pricksäker och relevant för mottagaren. Särskilj vilken typ av erbjudande/information du skickar i SMS respektive e-post. Det ska inte vara exakt samma innehåll i olika kanaler. Anpassade och ”snabba” erbjudande passar för SMS liksom olika typer av påminnare och eventuella sena ändringar för exempelvis en aktivitet. Det innebär att du med fördel kan jobba med tydliga call-to-actions i SMS.

The tone of your text messages should be personal without being familiar. Avoid being friends and do not use emojis. Professionalism in the content is important!

Step 3:Content that is adapted for SMS

An SMS has a limit of 160 characters, when you exceed 160 characters, there are automatically two or more SMS that in the user's phone are merged into one long. This means that you must be short and concise in your communication. Work with your texts so that you communicate the absolutely most important thing without it being "chopped".

URL´s work really well in SMS and thus you have a golden opportunity to drive traffic to campaign pages with complete information and clear offers to complete a purchase, respond to a survey or register for an event. Make sure these websites are mobile friendly!

You must also in each SMS ensure that the customer has the opportunity to unsubscribe from future campaigns.

Step 4:Statistics to develop content and relationship

With digital and web-adapted tools comes great opportunities to follow the user's behaviors. This means that you can get to know the customer even a little better for every action he takes.

Be sure to analyze your statistics to be able to develop and refine both your ways of communicating and your relationship with the user.

It can be about learning everything from the type of content and offer that gives the best effect to investigating which times and which days are best suited for mailings for your specific target groups.

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